Anisfield School of Business (ASB)

Assistant Professor of Marketing

Year Joined RCNJ: 2008

Contact Information:

• Phone: (201) 684-7310
• E-mail: cchung1@ramapo.edu 
• Office: ASB-108
• Office Hours: Tue & Fri 1:00 pm - 1:30 pm ; 3:30 pm - 4:30 pm

Education:

• B.A., Sejong University, Seoul, Korea
• M.A, University of Tsukuba, Tsukuba, Japan
• M.S., University of Southern Mississippi
• Ph.D., University of Southern Mississippi

Courses Offered:

• Integrated Marketing Communications
• Marketing Principles and Practices
• E-Marketing

Teaching Interest:

• Integrated Marketing Communications
• Marketing Research
• Consumer Behavior
• International Marketing
• E-Marketing

Research Interest:

• Online Consumer Behavior
• Integrated Marketing Communications
• Marketing Public Relations
• Trust and Ethics in Business Practices
• Cross Cultural Research

Recent Publications:

• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (in press, 2010).  Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.   Marketing Education Review.  
• Chung, C. (2009). Online Consumer Trust and Cultural Influences in America and Japan: Online Retailer Familiarity and Dynamic Pricing., Germany: VDM Publishing House Ltd.
• Lopez, T., Babin, B. J. , & Chung, C. (2009). Perceptions of Ethical Work Climate and Person-Organization Fit among Retail Employees in Japan and the US: A Cross-Cultural Scale Validation. Journal of Business Research, 62(6).