DESISLAVA BUDEVA

ASSISTANT PROFESSOR OF MARKETING
B.B.A. University of Economics - Varna, Bulgaria
M.S. University of Sofia, Bulgaria
M.B.A. University of North Florida
Ph.D. Florida Atlantic University

Year Joined RCNJ: 2009 

Courses Offered:

• International Marketing
• Marketing Principles & Practices
• Marketing Research

Teaching Interests:

• Consumer Behavior
• International Marketing
• Marketing Channels
• Marketing Communication
• Marketing Principles
• Marketing Research

Research Interests:

• Culture and its impact on consumer behavior
• International Market Segmentation

Recent Publications:

• Mullen, M., Budeva, D., & Doney, P. (2009).  Research Methods in the Three Leading Entrepreneur- Small Business Journals: A Critical Review with Recommendations for Future Research. Journal of Small Business Management, 47 (3), 287-307.