Anisfield School of Business (ASB)

Assistant Professor of Marketing

Year Joined RCNJ: 2009

Contact Information:

• Phone: (201) 684-7383
• E-mail: dbudeva@ramapo.edu 
• Office: ASB-109A
• Office Hours: Tue 4:00 pm - 6:00 pm & Fri 1:00 pm - 2:00 pm

Education:

• B.B.A. University of Economics - Varna, Bulgaria
• M.S. University of Sofia, Bulgaria
• M.B.A. University of North Florida
• Ph.D. Florida Atlantic University

Courses Offered:

• International Marketing
• Marketing Principles & Practices
• Marketing Research
• Retail Management

Teaching Interests:

• Consumer Behavior
• International Marketing
• Marketing Channels
• Marketing Communication
• Marketing Principles
• Marketing Research

Research Interests:

• Culture and its impact on consumer behavior
• International Market Segmentation

Recent Publications:

• Budeva, D. & Petkus, E. (2011).  Social Axioms and Learning Styles: Implications for Marketing Education.   Marketing Educators' Association.  
• Budeva, D., Fine, M., & Gleason, K. (2011).  The Value Implications of Brand Equity Enhancement Strategies: Evidence from Capital Market Perceptions of Brand Acquisitions.   Marketing Strategy Meets Wall Street II.  
• Budeva, D. (2010).  Cross-cultural differences in evaluating product characteristics: motion pictures.   Management Research Review, 33 (5), 423-436.  
• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (in press, 2010).  Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.   Marketing Education Review.