ASSISTANT PROFESSOR OF MARKETING B.A., Sejong University, Seoul, Korea
M.A, University of Tsukuba, Tsukuba, Japan
M.S., University of Southern Mississippi
Ph.D., University of Southern Mississippi
Year Joined RCNJ: 2008
Courses Offered:
Integrated Marketing Communications
Marketing Principles and Practices
Teaching Interest:
Integrated Marketing Communications
Marketing Research
Consumer Behavior
International Marketing
E-Marketing
Research Interest:
Online Consumer Behavior
Integrated Marketing Communications
Marketing Public Relations
Trust and Ethics in Business Practices
Cross Cultural Research
Recent Publications:
Chung, C. (2009). Online Consumer Trust and Cultural Influences in America and Japan: Online Retailer Familiarity and Dynamic Pricing., Germany: VDM Publishing House Ltd.
Lopez, T., Babin, B. J. , & Chung, C. (2009). Perceptions of Ethical Work Climate and Person-Organization Fit among Retail Employees in Japan and the US: A Cross-Cultural Scale Validation. Journal of Business Research, 2009, 62(6).
Ryu, S., Kabadayi, S., & Chung, C. (2007). The Relationship between Unilateral and Bilateral Control Mechanisms: The Contextual Effect of Long-term Orientation. Journal of Business Research, 60 (7), 681-689.
