ASSOCIATE PROFESSOR OF INFORMATION SYSTEMS
B.L., Fudan University, Shanghai, China
M.A., Brooklyn College, C.U.N.Y.
Ph.D., Baruch College, C.U.N.Y.
Year Joined RCNJ: 2000
Courses Offered:
Principles of Information Technology
Database Management Systems
Managing Information Systems
Teaching Interest:
Database Management
e-Commerce
Managing Information Systems
Research Interest:
Human Computer Interaction
TAM
Interface Design
e-Commerce
Recent Publications:
Gao, Y. & Wu, X. (in press, 2009). A cognitive Model of Trust in E-Commerce: Evidence from a Field Study in China. Journal of Applied Business Research.
Gao, Yuan, & M. Koufaris (2006). Perceptual antecedents of user attitude in electronic commerce. The DATA BASE for Advances in Information Systems, 37(2-3), 42-50.
Gao, Yuan (2005). Applying the technology acceptance model to educational hypermedia: A field study. Journal of Educational Multimedia and Hypermedia, 14(3), 237-247.
Gao, Yuan (Editor.) (2005). Web Systems Design and Online Consumer Behavior. Hershey, PA: Idea Group Inc.
Gao, Yuan, M. Koufaris, & R. Ducoffe (2004). An experimental study of the effects of promotional techniques in web-based commerce. Journal of Electronic Commerce in Organizations, 2(3), 1-21.
