Anisfield School of Business (ASB)

Associate Professor of Marketing

Year Joined RCNJ: 2006

Contact Information:

• Phone: (201) 684-7386
• E-mail: epetkus@ramapo.edu  
• Office: ASB-104
• Office Hours: Tues 1:00 pm -1:30 pm ; Wed 5:00 pm - 6:30 pm ; Fri 8:30 am - 9:45 am & 1:00 pm -1:30 pm

Education:

• Ph.D., Marketing, University of Tennessee
• M.B.A., Marketing, Virginia Tech
• B.S., Biochemistry & Nutrition, Virginia Tech

Courses Offered:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Teaching Interest:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Research Interest:

• Marketing Education
• Marketing History
• Non-Profit Marketing
• Sustainability Issues

Recent Publications:

• Petkus, E. (2010).  Historical Perspectives in Marketing Education: Justification and Implementation.   Journal of Marketing Education.  
• Petkus, E. (2010).  Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience.   Journal of Marketing Education.  
• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2010). Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum. Marketing Educators' Association, Seattle, Washington.
• Petkus, E. (2009). Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content? Academy of Marketing Science (AMS), Oslo, Norway.
• Petkus, E. (2009). An Integrated Framework for the Application of Holistic Marketing Dimensions in the Nonprofit Marketing Context. Global Business Development Institute, Las Vegas, Nevada