ED PETKUS

ASSOCIATE PROFESSOR OF MARKETING
Ph.D., Marketing, University of Tennessee
M.B.A., Marketing, Virginia Tech
B.S., Biochemistry & Nutrition, Virginia Tech

Year Joined RCNJ: 2006

Courses Offered:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Teaching Interest:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Research Interest:

• Marketing Education
• Marketing History
• Non-Profit Marketing
• Sustainability Issues

Recent Publications:

• Petkus, E. (in press, 2009).  Historical Perspectives in Marketing Education: Justification and Implementation. Journal of Marketing Education.
• Petkus, E. (in press, 2008).  Value Chain Analysis of Prohibition in the United States, 1920-1933: A Historical Case Study in Marketing. Journal of Business Case Studies.
• Petkus, E. (2008).  European Study Tour Applications of Experiential Learning Processes in Marketing Education. College Teaching Methods & Styles, 4 (3), 1-6.
• Petkus, Jr., E. (2007).  Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal-Arts Education. Journal of Marketing Education, 29 (1), 39-51.