KATHRYN ZENO

ASSISTANT PROFESSOR OF MARKETING
B.A., Duke University
M.B.A., Duke University

Year Joined RCNJ: 2004

Courses Offered:

• Consumer Behavior
• Marketing Principles and Practices
• New Product Development

Teaching Interest:

• Advertising and Promotions
• Multicultural Consumers and Diversity

Research Interest:

• First Mover Advantage
• Market Segmentation

Recent Publications:

• Huato, J. & Woodbury Zeno, K. (2008). Class, Race, and the Spousal Income Gap: The Effects of Family Income, Educational Attainment, and Race/Ethnicity on the Husband-Wife Income Ratio in the U.S. 1980, 1990, 2000. To be published in the November 2009 issue of the American Behavioral Scientist.
• Woodbury Zeno, K. (2007). Organizational Change in Heavily Regulated Industries: Changing First or Second - Does It Really Matter?  Published in conference proceedings of the Eastern Academy of Management Conference, Arlington, Va., May 2008.