Business Administration Major
Marketing Concentration (ASB)
What is a Concentration?
A concentration is a focus on a more targeted field of the major. Some majors have concentrations in which you choose your course of study. These majors include Business Administration, Communication Arts, Music, and Social Science.
Through a broad curriculum of liberal arts and business courses, the Marketing Program prepares students for the challenges presented in today's complex business world. The Program provides students with a solid foundation in marketing theory and secure understanding of the marketing environment.
Students completing this Program enter a variety of marketing fields. These include positions in sales promotion (for a manufacturer or sales promotion agency), advertising (as an advertising specialist in the advertising department of a manufacturer or in an advertising agency), as an account representative or media planner, or in sales.The Marketing Program also prepares its students for graduate school. Students in the Marketing Program are advised by their faculty, who sponsor a Marketing Club and participate in the Cooperative Education Program.
Students completing this program receive a Bachelor of Science degree in Business Administration.
[ return to top ]
Powered by